Comprehensive Industry Research & Market Insights

Industry Trends & Insights

Mystery Shopping That Drives Real Change

Not just data — real insight that transforms performance

Our goal is to create a programme that embeds learning and encourages lasting, positive behaviours throughout your teams.

We collaborate closely with you to analyse results and identify clear, practical steps that support continuous growth and improvement across your business.

We're a proud, independent family-run company with over 70 team members and more than 15 years of experience.

A network of over 160,000 mystery shoppers covering every region in the UK and Ireland

Access to a diverse range of shopper profiles to mirror your customer base

Over 9,500 evaluations conducted each month — including in-person visits, phone calls, websites, emails, and social media interactions

Fully customised programmes — designed from the ground up to meet your unique needs

Industry-specific account managers — a dedicated project team guiding you from concept to completion

In-store. Online. On the phone. Social.

Specialists in video, audio, and call recording

In-house web development capabilities — allowing seamless integration with your internal reporting systems

Competitive and transparent pricing

We’re committed to delivering exceptional service through advanced research methods and cutting-edge technology